Fox Sports has been showing the new NASCAR Qualifying via a tape delay. This has caused an uproar from fans on Twitter.
The new NASCAR Knock Out Qualifying was billed as making watching Qualifying more exciting for the Fans both in the stands and on TV. Knock Out Qualifying is doing just that.
Fox Sports in their quest to show all of the new action has utilized a tape delay. This is understandable since qualifying takes less time now and action on the track does not stop like it did in between cars during qualifying in the past. A commercial break, even a short one will eliminate as much as 30% of the action on the track. In other sports commercials can be fit in-between the action. They do not stop NASCAR to fit in commercials.
NASCAR fans on Twitter get, expect and understand the actual power of Twitter. The fact that if you follow the right people you may get tweets about news, real time, as it happens. This actually happens each and every hour of everyday and especially when cars on the Track.
During the broadcast of qualifying the actual action starts out approximately live but by the end is a full qualifying segment behind. NASCAR fans then know the results, via the power of Twitter, long before it is shown on TV.
What is Fox Sports to do? During the race they are criticized each and every week for missing action on the track while at commercial. When an opportunity to show all the action, during what really is a short event, those same fans on Twitter are still not happy.
We all must remember that this day and age of Social Media is new. We need to get used to the power of it. Even watching an actually “Live” broadcast there is as much as a 20 second delay. This past week at Bristol Motor Speedway highlighted that. The cars on TV were always about one full lap behind the tweets from people at the track.
One thing is certain, NASCAR fans who watch on TV and on Social Media at the same time are some of the most passionate and committed sports fans around. The commitment to keep up with the live action both as seen and read via Social Media takes great dedication and devotion.
As much as our NASCAR Twitter verse is large, the amount of NASCAR fans watching on TV is larger by millions. Fox Sports must make a product for TV that can be watched without Social Media. Those of us on Social Media will need to understand and accept the reality that some events will never be truly shown live.
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